Digital Activism Decoded: The New Mechanics of Change

Digital Activism Decoded: The New Mechanics of Change
Mary Joyce, editor
SKU: 978-1-932716-60-3
Publication Type: 
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Price: $25.95

The media has recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change: from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American non-profits creating Facebook accounts in the hopes of luring supporters.  These stories have been published, discussed, extolled, and derided, but have not yet been viewed holistically as a new field of human endeavor.  We call this field “digital activism” and its dynamics, practices, misconceptions, and possible futures are presented together for the first time in this book.  

Some chapters include:

  • How Online Movements Form
  • Bridging Offline and Online Tactics
  • Digital Inequality and Elitism
  • The Transience of Tools
  • Mechanics of Social Media Campaigns
  • Web Ecology and Digital Activism

Mary Joyce is an internationally recognized speaker, trainer, writer, consultant and commentator on the field of digital activism.   She was the New Media Operations manager for President Barack Obama’s campaign and is the co-founder of, an organization dedicated to the study and promotion of digital technology by grassroots activists around the world. 

Book Specs
6 x 9
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